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Advertising has come quite a long genuine adriatic blue ugg australia boots sale way since TV first broke onto the scene in the early 1940's. Before that it was all about print media, and with the advent of TV advertising things began to change. Advertisers had to think more organically about how to incorporate products and services into sponsored television shows and news shows. From there, everything changed. Even today as the Internet has brought advertising into a whole new realm of fragmenting and targeting audiences, TV remains a major influencer of consumer purchasing decisions.

Advertising History

This year marks the 71st anniversary of the very first TV commercial. Even as mobile marketing and Internet marketing has become a whole new medium of advertising for Scottsdale marketing firms, TV still holds a very large piece of the advertising pie.

Even as we live in the Internet Age, where mobile devices and social media make real-time advertising a reality, the average American adult still spends about 15 hours a week watching TV, and more than 40% of U.S. advertising is spent on TV commercials. Whether that's because TV spots have become so lucrative, especially genuine adriatic blue ugg australia boots sale during the Super Bowl and other popular events where 30 seconds could cost you a few million dollars, or because TV ads are still very influential, advertisers are still more willing to spend a bigger portion of their advertising budget on TV.

The History of Fragmentation

Fragmentation in advertising is paramount. If you are advertising to the masses in hopes that you can outplay the numbers game, you've got another thing coming. Fragmentation involves the ability to target an audience genuine adriatic blue ugg australia boots sale so selectively that even where they are, according to their GPS on their mobile device, and what they are buying at that very moment influences the ad that they will see when they ‘check in' to a specific location. Fragmenting your audience allows for extremely segmented and targeted advertising, something that TV advertising is not capable of doing.

With the advent of Cable TV in the 1980's, TV audiences did become segmented slightly to where Scottsdale marketing firms could target an audience based on specific TV show demographics. For example, advertisers knew that a certain demographic watched The Oprah Show, so they would run specifically created ads for that segment of their audience.

However, today, even as U.S. adults watch 15 hours of TV a week, they are watching more and more TV through ‘commercial free' mediums, such as pre-recorded TV where they can forward through commercials or 3rd-party apps on SmartTV's where there are no commercials. This is where Internet advertising steps in, and print advertising comes back into the picture with specialized magazines targeting extremely segmented audiences.