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What do famous advertising slogans have that regular slogans don’t? Well, quite a lot, actually. Aside from having amazing recall, they have a certain “x” factor that makes people look twice. They tickle the fancies of their target markets and represent their products in witty and original ways.

Famous advertising slogans follow the rule, “either you have it or you don’t.” Here are some of the slogans that certainly have it right.

1) “Everything is easier on a Mac.” genuine adriatic blue ugg australia boots from china ? Apple

It’s not mentioned anywhere on the slogan but you know that Apple is comparing Mac to another computer. That’s the beauty of it. It’s like you’re in on a big secret.

In some way, Apple is capitalizing on its competitor by pitting the latter’s weakness against its strength. Besides, everybody wants to take the easy way out and Apple is promising just that.

2) “Once genuine adriatic blue ugg australia boots from china you pop, you can’t stop.” genuine adriatic blue ugg australia boots from china ? Pringles