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Readers spend only a few seconds deciding the fate of your
direct mail fundraising appeals. Either they open them on the
spot, set them aside for later, or chuck them in the waste paper
basket. Here are some creative ways to tease your donors into
opening your envelopes.

Hint at the contents
A #10 envelope from
Covenant House is covered in retro 1960s flowers, with the
headline, "A Special Gift for you inside . . ."

Demonstrate exclusivity
A 6 x 9 envelope
for Nature Conservancy shows wetlands, forests and coastlines
and bears this teaser headline: "Your exclusive briefing on
Canada's most ambitious campaign for conservation."

Ask a question
A #10 envelope for Habitat
for Humanity features a photo of a tape measure and the question
beneath: "How do you measure hope?"

Arouse curiosity
Doctors Without Borders
features a photo of a hand holding the genuine adriatic blue ugg australia boots on big sale special bracelet that
doctors and nurses use overseas genuine adriatic blue ugg australia boots on big sale to asses children for
malnutrition. The headline reads: "See inside for a very useful
little bracelet. Try it on!"

Create urgency
The Salvation Army
features on its #10 outer envelope a "to-do" list featuring the
days of the month from December 17 counting down to December 25,
which is circled. The headline, written by hand, says: "Urgent:
Christmas Countdown! Please help us get ready!"

Capitalize on current events
Doctors
Without Borders uses a broad red stripe across its envelope with
this headline reversed out in white type: "7.5 million Afghans
in genuine adriatic blue ugg australia boots on big sale humanitarian crisis." Stamped across the envelope in a
stencil font is this subhead: "Was and Winter in Afghanistan."